I’m Georgia East – a writer, food stylist, photographer and owner of clothing label FORTUNE based in Cape Town, South Africa. Although I studied to be a wordsmith and am a self-confessed Shakespeare groupie, I have a love for food so strong that by rights I might have been better off with the haute cuisine crowd. However,  since I can do simple far better than complicated, I began my blog – East After Noon – in order to better document the creations I make in my kitchen.

Equal to my passion for food is my love for fashion, travel, introspection – and my two rescue Pugs. I’m a fan of thrifting retro designer pieces and combining them with contemporary styles from both my label as well as local and international brands. I’m drawn to a minimalist aesthetic and so incorporate this preference into the majority of the content I cover on the blog. Living in such a diverse city as Cape Town means that I never want for something new and exciting to do – a detail which has allowed me to develop a comprehensive list of places to visit in the area.

Achievements for the East After Noon blog so far have included being named as one of House & Leisure Online’s Ten Foodies to Follow , Food & Home Entertaining’s 7 South African Foodie Accounts to Follow and Culture Trip’s 10 South African Food Bloggers You Should Follow.

East After Noon also offers a full content creation package that is specially tailored to fit your brand and provides images and ideas for use on websites, social media and advertising.

Some previous collaborations of mine have included:

Jameson Irish Whiskey

Le Creuset

SA Winelands

Huawei South Africa

Mulberry & Prince

Studio W.


Hope on Hopkins Gin

Mondiall Restaurant

Savanha Wines

Country Road

House & Leisure Online

Musgrave Gin

To find out more, request a quote or simply say hello, please don’t hesitate to pop me a mail.

// georgia@eastafternoon.com